Draw a line from the pocket through the center of the object ball and extend it out the back of the ball by one ball radius: that's where the center of the ghost ball sits.
Aim the center of the cue ball at the center of the ghost ball, not at the contact point on the object ball.
Fullness of hit: full ball (straight in), 3/4 ball, 1/2 ball (about a 30° cut), 1/4 ball (about 49°), thin.
The bigger the cut angle, the smaller your margin for error.